OK Go: Upside Down & Inside Out
OK Go continues to defy gravity. This time literally. The pop foursome are known for their innovative music videos, and each one continues to top the last and - not push, but - shove of envelope. Their latest, for "Upside Down & Inside Out," was shot in zero gravity in the skies above Russia.
"It was nearly a decade ago that the world started buzzing about commercial space travel and exploration. When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space," says OK Go singer Damian Kulash, Jr., who co-directed the video with frequent collaborator, Trish Sie. "So for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that's where the adventure began."